From Stewardship to Systems: How Richard Noromor Built Umasenso to Serve Philippine Businesses

Manila, Philippines

For more than a decade, Richard Noromor and his team at Emerge Digital Marketing worked behind the scenes helping Philippine service businesses grow through digital marketing. He saw the wins. He also saw the cracks.

Leads came in, but follow ups were inconsistent. Campaigns performed, but results stalled after the inquiry stage. Business owners worked harder, hired more people, and added more tools, yet growth still felt fragile and manual.

Over time, a clear pattern emerged. The problem was not effort or talent. It was the lack of a system.

Umasenso was born not as a product idea, but as a response to responsibility.

“As marketers, we helped businesses attract demand,” said Richard Noromor, Founder of Umasenso. “But we saw that growth kept breaking down after the inquiry. I felt a responsibility to fix what happened after marketing, not just before it.”

Noromor founded Emerge, a Philippine digital marketing company, and spent over ten years working closely with clinics and service businesses. Through that work, he witnessed how growth depended heavily on people remembering to respond, follow up, and track outcomes across disconnected tools.

The more businesses grew, the more fragile their systems became.

Umasenso was built as an act of stewardship. Instead of adding another tool to the stack, Noromor focused on creating a Growth Operating System that could support businesses consistently, even when owners were busy or teams changed.

The platform was designed around three principles. Help businesses get found online. Capture and convert every inquiry. Drive repeat business through relationships, not reminders alone.

Today, Umasenso integrates marketing, sales, and retention into one system. It includes CRM and pipelines, online appointment systems, workflow automation, reporting and insights, retention tools, and website and funnel builders. Each component was shaped by real operational challenges observed in the field, not by theory.

For Noromor, building Umasenso was never about scale alone. It was about accountability.

“Technology should reduce stress, not add to it,” he said. “If we are entrusted with building systems for businesses, then those systems should work quietly, reliably, and ethically.”

This mindset is reflected in how Umasenso positions itself. The platform does not promise shortcuts or hacks. It promises clarity, structure, and predictable growth.

At the core of Noromor’s leadership philosophy is a simple conviction. Work is stewardship. Systems are a form of service. Growth should be sustainable and responsible.

He summarizes that belief with a phrase that guides both his personal life and the company he leads.

Soli Deo Gloria.

Umasenso continues to grow as more Philippine service businesses look for alternatives to fragmented tools and manual processes. For Noromor, the goal remains unchanged.

Build systems that serve people well. Do the work faithfully. Let the results follow.