EastWest Ageas Simplifies Insurance With New Sure Start Plan

June 13, 2025, Manila, Philippines – Despite growing financial awareness, many Filipinos remain underinsured, with the country’s insurance penetration rate at just 1.89%, well below the 7% global average. The hyper-saturated landscape, high premiums, and complex policy terms often make insurance seem like an added expense rather than a practical investment. Policyholders, especially first-time buyers, need more straightforward plans that come with affordable premiums and flexible features.

To make insurance more accessible, fast-rising insurance company EastWest Ageas launched Sure Start, an ideal beginner-friendly plan that offers a hassle-free experience, from a simplified application form with only three simple questions to clear, easy-to-understand benefits.

“At EastWest Ageas, we believe that a simplified insurance plan will help more Filipinos navigate a complex insurance landscape. In the past, Filipinos have avoided investing in insurance because they found it too expensive and complicated. We’re confident that Sure Start will dismantle those misconceptions and motivate more people to begin investing in their futures today,” said  EastWest Ageas Insurance President and CEO Sjoerd Smeets. 

Insurance Made Easy for Every Filipino

Sure Start offers straightforward, transparent benefits designed to give policyholders and their families the peace of mind they deserve. In case of the policyholder’s death, beneficiaries receive a Guaranteed Death Benefit covering 100% of the basic sum insured, along with a Funeral Assistance Benefit worth 10% of the sum. For those who pass away abroad, an Overseas Benefit of 20% is provided to help cover repatriation costs. Policyholders are also given the option to enhance their coverage by adding riders for Accidental Death, Accidental Disablement, Critical Illness, and Hospital Cash.

Recognizing how needs and priorities often shift, Sure Start is designed with flexible features such as renewable coverage options for 1 or 5 years, up to age 80. It also rewards major life milestones such as marriage, childbirth, or graduation with an automatic 10-20% increase in sum insured, without requiring new proof of eligibility. Policyholders also have the option to easily convert their Sure Start plan to other eligible EastWest Ageas solutions without reapplying or submitting additional medical information.Designed to offer affordable and accessible coverage, Sure Start has annual premiums starting at just Php 8,000* and requires only a short form with three health and lifestyle questions. Open to Filipinos aged 18 to 65, this starter protection plan makes insurance more approachable at any life stage. To start building your better tomorrow today, approach an EastWest Ageas financial advisor or visit eastwestageas.com.ph to learn more.